- Coobaya LLC
Coobaya creates storytelling designer mugs that evoke happiness and joy on one end and zen and calmness on the other. Coobaya tells stories about different cultures and social norms that need to be heard and shared from the African diaspora. Each mug comes with a story insert.
- Washington, DC
- On HELLA BLACK Since 2021
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Coobaya in Amharic, an Ethiopian language, means a “cup” or in American parlance a “mug.” Tired of looking at generic and dull looking solid mugs, Mentwab Easwaran (Owner and Creative Director) was inspired to create a collection of storytelling mugs that evoke happiness and joy on one end and Zen and calmness on the other.
Coobaya’s mission is to have merchandise featuring the beauty and diversity of Africa & it’s people. In that way we hopes to present positive narratives about Africa and African diaspora cultures. At Coobaya we truly believe that design and aesthetics unwittingly impact our sense of wellbeing. We also believe that storytelling is fundamental to preserving cultural heritage. At Coobaya we have combined the two in our inaugural product launch. Each mug comes with a note that provides meaning and context of the featured art.
True to her name, Mentwab (“Reflaction of Beauty”), seeks to imbue the start of your day with a smile on your face and fill your evenings with a sense of serenity: A colorful storytelling Coobaya or two can do that for you.