- The UNgentrified Brand
The UNgentrified Brand is a lifestyle brand that exemplifies a culture of empowerment, inspiration and community. We represent the original swag and authenticity of urban neighborhoods.
- Seattle, WA
- On HELLA BLACK Since 2021
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The UNgentrified Brand was founded in 2020 with a purpose to put culture back into the community through apparel and novelty items.
While there is a perception that gentrification has improved neighborhoods, natives of impacted communities know this to be a falsehood. Our brand represents the authentic souls of urban cities that have been affected by big developers, and longtime residents displaces from the very communities they've built.
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