The HellaBlack Mission

Black Innovation | Conscious Consumers | Driving Change

Welcome to the world of HellaBlack – A community-curated marketplace where black-owned businesses are showcased, celebrated, and highly sought-after by conscious consumers disrupting the status quo.

Culture-driven consumers, business owners, wholesalers, and dropshipping gurus are saying HellaYES to the new, all-inclusive e-commerce solution created to build and sustain wealth within African American communities.

The HellaBlack Legacy

As the daughters of immigrant sisters who came, saw, and conquered the jazz entertainment industry for over 30 years, HellaBlack represents empowerment and legacy in motion. We’ve seen first-hand the relentless pursuit it takes to operate and scale a successful business. In doing so, we’ve taken ownership of our role to provide a platform where other black and brown entrepreneurs and their families can succeed.  

The HellaBlack Experience

Powered by a savvy collective of business operations and digital marketing experts, HellaBlack systematically drives revenue and global brand influence across digital platforms. HellaBlack is the premier retail shopping experience where discovering your favorite black and brown-owned businesses is made simple, no matter the service or product you’re seeking. 

Our diverse marketplace features iconic health and beauty, global apparel, custom jewelry, electronics, and home décor brands created to connect you to quality and diversity.

HellaBlack Gives Back

We are an enterprise leading a movement that recognizes, respects, and reinvests in black communities everyday.  2% of all platform sales are given to organizations who share our mission of strengthening local economies and generating unprecedented wealth within underserved black communities.

In addition, HellaBlack houses our signature HellaRich Business Education Resource Hub which propels black businesses to greater levels of excellence, efficiency, and of course, profit! Designed by industry experts, “The Hub” is comprised of curated curriculum with topics ranging from social media management, A+ customer service and retention, product and service pricing strategies, shipping essentials, and so much more. Shop for the future, shop HellaBlack.