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About our company

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Our Story

The three co-founders — Love-Leigh Trimiew, Layla Nielsen, and Natalie Robinson — grew up in the Washington, D.C. area, where their twin mothers, Kelly and Maze Tesfaye started the iconic restaurant and nightclub Twins Jazz of over 30 years. Their family story inspired them to start HellaBlack.com.

Our Mission is simple

to create a one-stop destination to find quality Black-owned products with a focus on and appreciation for sought after brands and products from around Africa & the Black Diaspora.

When we support Black-owned businesses, we invest in our communities and strengthen our local economies. Shopping HellaBlack in turn supports families, employees and other business owners -- all things that build economic strength and celebrate the richness of Black culture.

HellaBlack is a community-curated marketplace, powered by a team of digital marketing, UX, supply chain & logistics, and customer service experts who are skilled in driving revenue across digital platforms. Find an array of Black-owned niche product lines to your classic staples, or become a seller and expose your brand visibility to thousands of consumers looking for Black-owned products.

At HellaBlack, you will discover hair care essentials, one-of-a-kind jewelry and global garments, statement pieces for your home, or the next dope visual masterpiece. Stay on the lookout for special offerings with some of the best brands in the business.